Market Research .26 Analysis BuildZoom

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1 market research & analysis

1.1 estimating cost build apple s “spaceship” headquarters
1.2 analyzing construction industry s shrinking workforce
1.3 identifying toughest places build housing
1.4 understanding relationship between home sales , remodeling





market research & analysis
estimating cost build apple s “spaceship” headquarters

in october 2017, buildzoom analyzed building permit data 15 of apple park s largest structures, along proprietary cost data estimate total cost build apple s spaceship headquarters in cupertino, ca.


analyzing construction industry s shrinking workforce

in july 2017, buildzoom analyzed census data , concluded construction industry s workforce shrinking in spite of increasing demand construction labor. able identify generational aspect trend, pointing decreasing representation of younger workers in industry.


identifying toughest places build housing

in july 2017, buildzoom worked wall street journal identify nation s difficult areas build housing. buildzoom designed methodology plotted percent change in housing units against percent change in housing prices top 50 metropolitan areas. metropolitan areas smaller change in quantity relative change in price considered tougher-to-build , vice-versa. establish data on change in number of housing units, research compared 2000 census , 2015 1-year acs. data on changes in housing pricing applied work of bogin, doerner , larson @ fhfa.


the percent change in housing units (dq) plotted against percent change in housing prices (dp) top 50 metros population, plus honolulu. metros ranked toughest-to-build based on angle @ origin between metro , dp axis, (i.e. metros smaller change in quantity relative change in price taken tougher-to-build). metros less 10% change in quantity , median home values below 75% of sample median (of 51 metros) labeled having legacy housing supply exceeds current demand.


understanding relationship between home sales , remodeling

in february 2017, buildzoom collaborated trulia study relationship between home sales , remodeling activities. research focused on several major metropolitan areas, including phoenix, los angeles, atlanta , las vegas , enabled connecting trulia s data on home sales buildzoom s data on permitted improvements associated these homes. study suggests home sale can have significant impact on driving remodeling activity. in los vegas example, 11.6% of home sales in target study, had permitted improvements.to contextualize activity, closer @ atlanta market, showed probability of permitted improvement on home 2010 2014 2 times higher normal in months preceding home sale , 3 times higher normal, during 12 months after home purchased.









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